VP Digital Strategist & Account Management, Job ID: 2017-8960, Account Management, Washington DC

We’re looking for a VP, Digital Strategy & Account Management to join our ranks. A creative individual deeply ingrained in media culture, “pull-not-push” marketing and the dynamics of on- and off-line community-building.

This individual will play a critical role at Ketchum, helping clients monitor and interact with enthusiast communities; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media; and building new content, products and services for the agency. In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.


- Digital Strategy and Business Development
- Drive and lead development, selling and execution of digital strategies such as content marketing and online engagement concepts for leading clients and accounts
- Demonstrate deep professional experience digital communications/marketing, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work
- Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and recommendations
- Educate internal peers and external clients of digital and social media trends
- Identify and assist in building new service offerings in relation to digital & social media
- Define and execute search engine marketing efforts (SEO/PPC), key word analysis and Google analytic assessments and strategies
- Build and present concepts and programs, both for clients and for new business proposals and opportunities
- Relationship Building, Integrated Account Management and Client Consultation
- Act as primary client contact on key accounts; continually fostering client-agency relationships, ensuring project quality and consistently adding value to achieve success and build ongoing trust
- Develop and monitor program plans and budgets for profitability; report status to client and agency management on a regular basis
- Facilitate teamwork within client account team; coordinate team resources and create opportunities
- Content Creation and Community Engagement
- Leverage personal and professional experience with emerging media content and online community engagement to drive compelling experiences across the Web
- Develop and implement strategies and tactical programs to influence and engage audiences online
- Create, curate and moderate content and conversation strategies to engage online communities
- Build strategic and compelling content strategies across a variety of social and digital platforms
- Proactively identify and develop sound point of view for clients and teams
- Regularly identify and present new strategic ideas, concepts and programs for clients and new business opportunities
- Translate trends, technologies and metrics into understandable and easily digestible presentations


- Minimum of 8-10 years interactive experience; agency or client-side experience
- Bachelor’s degree with a concentration in journalism/business/marketing preferred
- Proven expertise in developing creative solutions for industry leading clients and organizations
- Management and leadership experience required; successful track record of building and developing high performing teams
- Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
- Ability to spot digital trends and insights to inform agile content development and programming
- Experience with influencer marketing
- Successful track record of building and presenting strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
- Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
- Experience developing digital strategies for new website builds and community engagement channels
- Ability to provide clear creative conceptual direction and to motivate and inspire client, account, and creative teams
- Advanced knowledge through experience using social media to use it to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
- Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
- An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
- Experience with search engine marketing and optimization, key word analysis and Google analytic assessments and strategies
- Strong understanding of community engagement and online campaign experience
- Excellent communication skills, both written and verbal, across a range of formats and platforms
- Detail-oriented and highly organized with the ability to manage multiple project deadlines efficiently

About Ketchum:

As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients. We start conversations, build communities and engage stakeholders—and have a lot of fun doing it. We inspire and empower our people to think about products, companies, issues and challenges in a different way. And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We believe great ideas shatter expectations, change thinking and build brands. We call this break through, and it’s our mission to deliver it. How? Very simply—our people. By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.

Source:   careersngigs.com   From:  CGcare649    14th, July 2017 08:09 PM     203        Read More